It's all about the journey.
This eBook explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue that:
Builds upon past behavior
Adapts based on current behavior, context, and each customer's reaction to each new message
Delivers the most compelling message to each customer, in the best inbound or outbound channel, at the perfect moment
The Interactive Marketing eBook
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