Looking to deliver an awesome customer experience to a larger portion of your database? Many companies rely too heavily on generic messaging that only speaks to a small percentage of their contacts.
Today, many marketers are discovering that relying too heavily on tried-and-true tactics such as broadcast emails, generalized Web copy and broad segmentation are producing diminishing returns. Simply put, the advent of new communication channels has led to more marketing and advertising noise, forcing many people to tune businesses out because they can't keep up.
There are countless ways you can customize email and Web content for each person and deliver a fantastic customer experience that will build engagement, strengthen loyalty and, yep, boost revenue. Here are 20 ideas to get you started, organized by category.20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience
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